Casting into new waters: Northland Fishing Tackle hires new CEO, acquires new bait company, brings on Rapala designer
By A Mystery Man Writer
BEMIDJI, Minn. — John Peterson built a burgeoning business after starting Northland Fishing Tackle in 1975. Its iconic brand and yellow packaging has become a wonderful success story. Now, 45 years later, Northland is taking business to a whole new level.
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